Most successful marketers understand the importance of market segmentation to direct an efficient and effective marketing plan. By understanding your key segments, their attitudes, perceptions and buyer values, you can craft customized marketing messages that can be highly targeted to each segment. There is a trend to adopt…
In any typical year Farm Shows are a significant part of an agriculture marketer’s schedule. Shows provide an opportunity to have direct contact with both existing and potential customers, hear performance reviews, and gain significant input on new products or concepts. Unfortunately, 2020 has not been a typical…
The current pandemic has affected every business – either directly or indirectly. Unless your business is in the medical field, you probably never thought about planning or preparing for a crisis such as the one we are all now facing. Most well-managed companies will have some crisis management…
The New Game in Town More and more communities are investing in brand development. Mark Vogel, Senior Partner at the Avant Marketing Group, discusses the right and wrong way to go about community branding.
Mark Vogel, Senior Partner at the Avant Marketing Group, discusses how creative promotional strategies can lead to success and increased market share.
Successful sales meetings focus on RIM – the three fundamental factors of Recognize, Inform and Motivate. Mark Vogel, Senior Partner at the Avant Marketing Group talks about the importance of using the RIM factors in sales meeting planning and implementation.
Ferguson was made famous in 2014 for reasons no city wants to be famous for. Five years later, city officials have hired a marketing firm to give the north county municipality a new "brand identity" — and this time, the contract is not a front for a pay-for-play…
While there are diverse production agriculture segments, there are several common characteristics among today’s farmer. Mark Vogel, Senior Partner of the Avant Marketing Group, talks about these critical characteristics that every marketer needs to understand when marketing to farmers.
Rural populations continue to decline. Since 2010, 1,350 “non-metro” counties have lost population. Though there are exceptions, this trend has dramatically affected rural communities. Mark Vogel, Senior Partner, discusses the importance of Market Planning for rural towns that defines both the physical and human assets to recruit new…
Seven out of ten new business ventures fail. Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the need for proper market identification through research prior to any business launch.