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Tag: qualitative research

The Mismatched Moderator

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agriculture, business, farmers, focus groups, market research, marketing, qualitative research

Years ago, I was invited to observe a focus group with North Carolina soybean growers. The sponsor, a leading marketer, decided to…

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Your Best Customer
The Mismatched Moderator
How Loyal Are You?
Are You Statistically Significant?
Creativity vs. Market Research

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