Overview of Avant Marketing Group

Gaining Insight into People. It’s what we do. Every day. We create solutions for our clients by conducting the highest level of sophisticated research combined with an insightful strategic marketing approach. It’s why Avant Marketing Group is recognized as a leading practice for customized market planning, brand development, and consumer research throughout global markets.

We’ve worked in more than a dozen industry segments with specific focus in Agriculture and Biotech (food, fiber, and energy), Brand Development (community/destination and enterprise), Business-to-Business (product, pricing, and channel strategies), Construction and Building Trades, Home Products, Finance, and Hospitality.

Established in St. Louis in 2004, Avant Marketing Group has conducted brand development and planning throughout the United States as well as in 38 countries internationally. We are a small firm by design using project-specific affiliates around the world.

Executive Team

Mark Vogel - Principal - Avant Marketing Group

Mark Vogel


Mark’s roots to rural America run deep.  Raised on a family farm in Illinois, he developed a work ethic respecting the seasonal demands and timetable the land and livestock required.  Though his University of Illinois college training eventually led him to lead “big city” brands and eventual international business renown, he always maintains a down-to-earth perspective on what it takes to get a job done.  Whether the client is agriculture or manufacturing, community branding or consumer luxury goods, Mark is a recognized leader in market and strategic planning. And, he takes his role as founder of Avant Marketing Group to heart – promising he will be integrally involved in every client assignment.  With decades of award-winning experience for major brands including roles as Executive Vice President – Brand Management for Osborn Barr Communications in St. Louis, Director of Marketing for Andersen Windows in Minnesota, and Director of Advertising for Kohler Co. in Wisconsin, Mark understands consumers and he truly loves ‘em — idiosyncrasies and all.


Benjamin Vogel

Director of Operations

From a farm family and having lived in rural communities his entire life, Benjamin has a true connection to agriculture and rural lifestyle. Combined with his passion for data, he understands that meaningful research is focused on human insight. He believes that impactful business decisions are driven by solid market research.

Benjamin has earned his leadership reputation for his strong IT and manufacturing background which extends beyond traditional business functions. He posses a deep understanding of how technology and people interact. He is known for his adaptability, integrity, and relentless pursuit of process improvements.

In his role, he orchestrates the day-to-day management of client projects while overseeing the operations of the in-house research call center in St. Louis.

Ed Allmann - East Coast Associate - Avant Marketing Group

Ed Allmann

East Coast Associate

Ed is eclectic — ingenious and resourceful, he has a diversified career in integrated marketing communications that includes casinos, manufacturing, museums, destination marketing, hotels/spas/golf/restaurants, and international luxury goods. An independent associate of Avant Marketing Group located in Virginia, he formerly was Vice President – Sales and Marketing for Oneida Nation Enterprises in Central New York, Senior Vice President for Global Communicators in Washington, D.C., Director of Marketing for Colonial Williamsburg (Virginia), Deputy Director of the Consumer Products Group for Hill and Knowlton (NYC), and Manager of Hospitality Marketing for Kohler Co. and its flagship properties The American Club, Whistling Straits and Blackwolf Run (where, quite incidentally and fortuitously, he worked with Mark Vogel).

Kate Lammert - Administration - Avant Marketing Group

Kate Lammert


Every agency needs a good traffic cop – someone who monitors project flow through multiple avenues and keeps things running smoothly. With more than 20 years of market planning experience, Kate handles this with expertise – managing schedules and providing general support to assure every client is well cared for every day. By the way, she’s also a founding partner of Avant Marketing Group.