Living the Brand™
So, you have established a new brand platform, or you have decided that it’s time to re-energize your current brand with your employees. You recognize that every person in your organization needs to be a Brand Ambassador and must live the brand, but how do you get there?
In our Living the Brand Training, Avant Marketing engages employees to establish a strong affinity with your brand, brand platform and brand values. Though overlooked or dismissed by most brand consultants, Avant Marketing employs workshops which allow employees to internalize the new brand values creating a true sustainable brand affinity that nurtures pride, enthusiasm, and performance throughout the entire organization. What we call “propulsive energy”.
Living the Brand™ workshops crystallize what is great about your organization, create clarity of purpose and common direction, institute criteria for business priorities and strategic decisions, establish guidelines for the way you sell and promote your image, and ultimately connect people to your brand.
Avant’s Living the Brand Training has been successfully employed by companies from 25 employees to 8,000 employees and communities from 2,000 to 150,000 in population. The training is multi-cultural and has been effective in more than 38 countries.