Your Best Customer
The value of market segmentation is well understood by Agriculture Marketers. By identifying key attributes such as attitudes, perceptions, and buyer values,…
The Mismatched Moderator
Years ago, I was invited to observe a focus group with North Carolina soybean growers. The sponsor, a leading marketer, decided to…
Cheaper By The Dozen – Online Qualitative Research
Cheaper By The Dozen – Online Qualitative Research At a time when inflation and higher prices dominate headlines, it’s rare to find…