Your Best Customer
The value of market segmentation is well understood by Agriculture Marketers. By identifying key attributes such as attitudes, perceptions, and buyer values,…
The Mismatched Moderator
Years ago, I was invited to observe a focus group with North Carolina soybean growers. The sponsor, a leading marketer, decided to…
How Loyal Are You?
How Loyal Are You? Strong customer loyalty should be a primary goal for any marketer. Due to high customer acquisition costs, maintaining…
Are You Statistically Significant?
Are You Statistically Significant? Survey researchers use significance testing as an aid in expressing the reliability of survey results. We use phrases…
Creativity vs. Market Research
Creativity vs. Market Research Marketers and their agencies value market research insight in developing successful marketing and communication strategies. The more you…
Cheaper By The Dozen – Online Qualitative Research
Cheaper By The Dozen – Online Qualitative Research At a time when inflation and higher prices dominate headlines, it’s rare to find…
The Right Way to Segment Your Agricultural Market
Most successful marketers understand the importance of market segmentation to direct an efficient and effective marketing plan. By understanding your key segments,…
How Marketers Can Maintain Customer Contact Without Farm Shows
In any typical year Farm Shows are a significant part of an agriculture marketer’s schedule. Shows provide an opportunity to have direct…
Forming an Activation Team Prepares for Future Business Disruption
The current pandemic has affected every business – either directly or indirectly. Unless your business is in the medical field, you probably…