The Right Way to Segment Your Agricultural Market
Most successful marketers understand the importance of market segmentation to direct an efficient and effective marketing plan. By understanding your key segments,…
How Marketers Can Maintain Customer Contact Without Farm Shows
In any typical year Farm Shows are a significant part of an agriculture marketer’s schedule. Shows provide an opportunity to have direct…
Forming an Activation Team Prepares for Future Business Disruption
The current pandemic has affected every business – either directly or indirectly. Unless your business is in the medical field, you probably…
The Right and Wrong Way to Go About Community Branding
The New Game in Town More and more communities are investing in brand development. Mark Vogel, Senior Partner at the Avant Marketing…
Putting Motion in Your Promotion
Mark Vogel, Senior Partner at the Avant Marketing Group, discusses how creative promotional strategies can lead to success and increased market share.
Planning Super Sales Meetings
Successful sales meetings focus on RIM – the three fundamental factors of Recognize, Inform and Motivate. Mark Vogel, Senior Partner at the…
How to Market to Farmers
While there are diverse production agriculture segments, there are several common characteristics among today’s farmer. Mark Vogel, Senior Partner of the Avant…
Changing the Future of Small Rural Communities
Rural populations continue to decline. Since 2010, 1,350 “non-metro” counties have lost population. Though there are exceptions, this trend has dramatically affected…
Your New Business Idea…Good or Bad?
Seven out of ten new business ventures fail. Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the need for proper…