Putting Motion in Your Promotion
Mark Vogel, Senior Partner at the Avant Marketing Group, discusses how creative promotional strategies can lead to success and increased market share.
Ferguson Hires Marketing Company to Give It New ‘Brand Identity’
Ferguson was made famous in 2014 for reasons no city wants to be famous for. Five years later, city officials have hired a marketing firm to give the north county municipality a new "brand identity" — and this time, the contract is not a front for a pay-for-play…
How to Market to Farmers
While there are diverse production agriculture segments, there are several common characteristics among today’s farmer. Mark Vogel, Senior Partner of the Avant Marketing Group, talks about these critical characteristics that every marketer needs to understand when marketing to farmers.
Changing the Future of Small Rural Communities
Rural populations continue to decline. Since 2010, 1,350 “non-metro” counties have lost population. Though there are exceptions, this trend has dramatically affected rural communities. Mark Vogel, Senior Partner, discusses the importance of Market Planning for rural towns that defines both the physical and human assets to recruit new…
Your New Business Idea…Good or Bad?
Seven out of ten new business ventures fail. Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the need for proper market identification through research prior to any business launch.
Avant Marketing Group Program Supports National FFA Foundation
The Avant Marketing Group, a market research and planning firm with specialization in agriculture, has announced a significant donation program to support the National FFA Foundation and the future of agriculture. According to Mark Vogel, Senior Partner, Avant Marketing will donate $1.00 for each research participant in agricultural…