How to Market to Farmers

While there are diverse production agriculture segments, there are several common characteristics among today’s farmer. Mark Vogel, Senior Partner of the Avant Marketing Group, talks about these critical characteristics that every marketer needs to understand when marketing to farmers.

Changing the Future of Small Rural Communities

Rural populations continue to decline. Since 2010, 1,350 “non-metro” counties have lost population. Though there are exceptions, this trend has dramatically affected rural communities. Mark Vogel, Senior Partner, discusses the importance of Market Planning for rural towns that defines both the physical and human assets to recruit new…

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