- Designation: Principal
Mark’s roots to rural America run deep. Raised on a family farm in Illinois, he developed a work ethic respecting the seasonal demands and timetable the land and livestock required. Though his University of Illinois college training eventually led him to lead “big city” brands and eventual international business renown, he always maintains a down-to-earth perspective on what it takes to get a job done. Whether the client is agriculture or manufacturing, community branding or consumer luxury goods, Mark is a recognized leader in market and strategic planning. And, he takes his role as founder of Avant Marketing Group to heart – promising he will be integrally involved in every client assignment. With decades of award-winning experience for major brands including roles as Executive Vice President – Brand Management for Osborn Barr Communications in St. Louis, Director of Marketing for Andersen Windows in Minnesota, and Director of Advertising for Kohler Co. in Wisconsin, Mark understands consumers and he truly loves ‘em — idiosyncrasies and all.